Why Sweden beats other countries at just about everything
If you’re Swedish, or planning to move there you should be feeling pretty lucky of yourself right now. Here’s a few reasons why.
It’s easy to do business there
It’s really easy to do business in Sweden. So much so that it now ranks number one on the Forbes annual list of the Best Countries for Business. Compare that to economic powerhouse the US, which is in 23rd place.
Ten years ago, Sweden ranked no 17, but since then it has embarked upon a number of initiatives that have propelled it to the top. “Over the past two decades the country has undergone a transformation built on deregulation and budget self-restraint with cuts to Sweden’s welfare state,” says Forbes. It is also home to plenty of tech innovation and to “some of the most venerable, well-known brands in the world, including Volvo, Electrolux, Ericsson, IKEA and H&M.”
Forbes graded 139 countries on 11 factors including, innovation, taxes, technology, levels of bureaucracy and stock market performance.
It is globally competitive
The World Economic Forum publishes a Global Competitiveness Index every year, and this year it put Sweden in sixth place. “Growth has been robust, at 3.7 percent in 2016, and the country has managed to significantly decrease its deficit in 2015, jumping 30 places to 22nd on this indicator.
“The labour market functions reasonably well and Sweden has a high employment rate, with a high level of women’s participation in the workforce.”
It’s highly innovative
The European Commission’s European Innovation Scoreboard 2016 places Sweden in top place. Alongside Denmark, Finland, Germany, the Netherlands, Sweden is an “Innovation Leader” with innovation performance well above that of the EU average, according to the study.
Innovation performance is measured by average performance on 25 indicators. Sweden leads in human resources – the availability of a high-skilled and educated workforce – and quality of academic research.
Language skills
Swedes speak very good English, and are only beaten to the top by The Netherlands and Denmark. The ranking, which is compiled by language education company Education First, is the result of testing millions of people all over the world on their language skills.
English has been a compulsory subject throughout primary and secondary school in Sweden for the last four decades, and daily life in the region is characterized by constant exposure to English through non-dubbed English-language media, particularly on television.
It has the best reputation
It’s no surprise then, that Sweden tops the ranking this year (78.3 points), of the RepTrak reputation ranking. It’s a great place for families – it has 16 months of parental leave and free day care services – it invests in green living, has favourable economic growth, is a safe country for women, has transparency in the media and last, but by no means least – it’s a beautiful country.

